The World Wildlife Fund (for Nature)
is an international organisation founded in April 1961. The purpose is to work in the field of wilderness preservation and the reduction of human impact on the environment.
Amongst others, founder members were Prince Philip, Julian Huxley, Peter Scott and Geoffrey A. Rockefeller
WWF has been a leading voice for nature for more than half a century, working in 100 countries on 6 continents with the help of over 5 million supporters.
Members’ aim is to ensure a positive future for the world’s wildlife, rivers, forests and seas, pushing for a reduction in carbon emissions that will avoid catastrophic climate change and pressing for measures to help people live sustainably with the boundaries of one planet.